Senior Social & Community Manager, AMER
Travel. It's one of life's simple pleasures. But, ooof, planning it can feel like hard work. For the last 20 years we've been on a mission to empower every traveller with innovative tools, insights and experiences that help people get to where they're going, so they can spend more time out exploring the world, and less time anxiously bouncing around 25 browser tabs and endless spreadsheets. Our traveller-first approach drives everything we do and it's never been more important than it is today.
When we launched as a flight comparison site back in 2003, we changed the game by helping travellers feel smart, like they were in on a secret, that promise hasn't changed. And today, while we're a world leader in travel, with millions of people using our products every single day we know there's so much more we can be doing.
Being part of Skyscanner means joining a team hell bent on building the world's most innovative, and helpful travel experiences possible. We're hugely ambitious and believe we have the chance to genuinely challenge and disrupt the industry.
Are you passionate about travel, social media, and building engaged communities? Skyscanner is looking for a Senior Social & Community Manager to lead and execute our Social & Community strategy across the AMER region.
Key Responsibilities:
Lead the delivery of Skyscanner’s Social & Community (S&C) strategy and roadmap in AMER, across owned social media channels, influencer partnerships, boosting activities, UGC collection, social listening and reporting.
Share regional insights with global S&C team to inform Skyscanner’s Global S&C strategy, roadmap & goals.
Strong awareness and monitoring of regional S&C metrics and progress against KPI’s, responsible for timely reporting and sharing local market insight to inform analysis.
Ensuring social activities in AMER align with key messages, strategy and market opportunities and delivery against targets.
Manage and grow relationships with external partners (freelancer and agencies) to deliver S&C activities in key AMER markets,
Ensure contracts and invoices are correct and submitted on time and managed regional budgets aligned to business needs and channel impact
Manage, optimise and expand Skyscanner’s advocate (influencer) programme across AMER markets aligns with Skyscanner's values working closely with the Global lead.
Work with external partners to highlight relevant social trends and develop activities at speed to capitalise on these trends aligned our strategy and brand guidelines.
Work closely with AMER GeoGrowth lead to identify growth opportunities in markets where S&C activities can drive impact
Work with other AMER marketing channel leads to identify opportunities to collaborate to drive greater impact at a market and regional level
Represent S&C's impact in the AMER region with stakeholders across the business aligned to business and market opportunities.
Be a champion of our brand values and proactively identify unique ways for us to share these values with the world.
Skills & Experience:
Proven track record of developing and executing Social & Community strategies that drive business impact and build brand awareness at a regional level.
Passion for all things Social, you know the latest trends and follow industry innovations.
Experience working with freelancers/agencies/third parties to deliver impact, value and efficiencies across multiple markets
Experience of working with multiple AMER markets desirable, US, Brazil, Mexico (LATAM) and Canada in particular
Experience of social analytics and reporting
Ideally has experience in influencer marketing with a proven track record building and scaling influencer programmes to drive incremental growth
Excellent stakeholder management and relationship building skills, both internally as externally
Strong project management and prioritisation skills with experience of managing multiple projects/deadlines, with the ability to be flexible and adapt to changing priorities
Passion for travel and technology
Fluent spoken and written English is a must, plus Spanish or Portugues languages are advantageous
You'll join a brilliantly diverse group from all corners of the world. After all, travel is about finding new perspectives and experiencing new people and cultures - and Skyscanner is strongest when our teams are both inclusive and diverse.
Skyscanner is an equal opportunities employer, and all qualified applicants will be considered for employment without discrimination based on protected characteristics such as age, ethnicity, race, religion or belief, political views, sexual orientation, sex, gender (whether identity, reassignment, or expression), pregnancy or maternity, marital status, disability or any other category protected by law.
We are committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations, please let our recruitment team know.